Hugo Assist

Hugo Assist is an AI-powered platform that guides entrepreneurs in shaping their business ideas and strategies. Avinto developed the AI-driven system and integrated Miro Board to facilitate structured business planning.

Project Scope

The project involved designing and delivering an AI-powered strategy platform that could be easily embedded into external ecosystems.

Frontend development
Backend & infrastructure
Security & compliance

Problem

Entrepreneurs, both new and experienced, often struggle to develop effective business strategies due to:

Lack of structured guidance
Limited access to strategic frameworks
Difficulty identifying blind spots
Unclear assessment of risk, scalability, and financial sustainability

Without structured reflection, promising ideas risk stagnation or misalignment.

Solutions

Hugo Assist acts as a digital strategy partner. Through AI-powered, interactive dialogue, Hugo:

Asks relevant and context-aware questions
Generates, visualizes, and organizes business model canvas structures in tldraw
Evaluates key business dimensions
Produces a structured evaluation report
Provides actionable recommendations

The result is a clear, data-driven assessment of a company’s business model - highlighting strengths, weaknesses, and concrete areas for improvement.

Core Functionality

1. Intelligent Strategic Guidance

Hugo Assist provides smart, structured prompts across vision, customers, market, finance, risk, and scalability adaptable to any industry.

2. Dynamic Business Model Generation

User input is transformed into a Business Model Canvas, strategic summaries, and scored evaluations for measurable insights.

3. Actionable Strategic Assessment

Hugo delivers clear strengths, weaknesses, risks, and recommendations, ready for collaboration, workshops, and strategic planning.

Web Development

Key functional areas include:

AI-Driven Interactive Chat
Automated Business Model Generation
Evaluation Report with Actionable Recommendations
Collaborative Digital Board Integration

Technical Architecture

Frontend

Built with React.js, leveraging Next.js
Hosted on Vercel
Delivered as an embeddable plugin/iframe
Responsive and easily integrated into external websites and platforms

Backend

Python-based backend hosted on Azure Container Apps
RESTful API architecture
Service-Oriented Architecture (SOA)
Secure HTTPS/TLS 1.2+ communication

Database

Scalable, fast Azure Database for PostgreSQL (Norway East)

AI Integration

OpenAI integration for intelligent processing
Carefully engineered prompts tailored for strategic insight
Data minimization principles applied
No API data used for training
Encrypted communication
Voice input